The preliminary round of the 3rd Humen E-commerce Skills Competition concluded successfully on June 29. After rigorous competition across three core modules—AI marketing solutions, intelligent cross-border independent website operation, and digital customer acquisition for overseas buyers—our company’s participating team stood out and advanced to the semi-finals with a full-chain AI overseas operation solution tailored to the nail beauty electrical appliance industry.
Centered on empowering manufacturing enterprises to expand overseas through digital transformation, the AI Application Track of this competition focuses on practical topics including AI graphic & copy generation, intelligent overseas social media operation, intelligent risk control for cross-border disputes, and data-driven product optimization. E-commerce teams from hundreds of manufacturing factories in Dongguan gathered to compete on the same stage. During the preparation period, our team built a dedicated AI operation system targeting the pain points of exporting nail drills and LED nail lamps. Leveraging AI tools, we automatically generate multilingual product descriptions, analyze overseas market demand data, and predict after-sales disputes, greatly boosting lead generation and order processing efficiency on our independent website.
In the semi-final round, our team will deliver an in-depth presentation and defense regarding the digital operation of cross-border beauty appliance brands, demonstrating the practical application results of AI tools in new product market research, automatic sorting of overseas compliance documents, intelligent after-sales customer response and other scenarios. This advancement marks a key milestone in our enterprise’s digital transformation journey. We will continue to drive comprehensive upgrades of our foreign trade processes with AI technology, expand global market channels for nail equipment via digital tools, and deliver more efficient, refined supply chain services to domestic and international partners.